Facebook Pixel Data Processing Agreement

You need to make sure that you comply with the law, especially when your company deals with EU target groups. The cookie consent bar must indicate in its text that cookies/tracking pixels are placed to enable social media tracking, as stated in the privacy/cookie policy. In the same text, the visitor must be informed that any continuous navigation of the visitor on the publisher`s website is considered as the expression of the visitor`s consent to the implementation of these cookies / tracking pixels. Clear consent implies: (i) that the visitor is informed of the use of the pixel and the processing of personal data by Facebook before entering the publisher`s website and (ii) that the visitor confirms his consent by an act of confirmation (for example.B. Continue a website after indicated a cookie consent bar)[3]. If you collect any type of personal data and execute it through a platform or system that is not GDPR compliant, you are also not GDPR compliant. This concerns many advertisers, with up to 52.8% of Digital Marketers see state regulation or the threat of regulation as an obstacle to their ability to use user data. It goes without saying that businesses of all sizes need to pay more and more attention to data security and customer privacy. According to a study by Oxford Economics, the main reason for distrust in the tech sector for 64% of people is the misuse of their personal data, and a survey by The Harris Poll found that 75% of people who don`t entrust their data to a company wouldn`t buy from that company, no matter how great its products and services are. . . .